5 Ways to Turn Email Marketing into Revenue as a Freelancer

Let’s be real for a minute, building websites isn’t just about launch day anymore. Clients don’t just want “a site that works.” They want someone who gets their business and can help them grow it.

And when it comes to marketing automation, especially in WordPress, it used to be a nightmare. You know the drill: 6 different plugins, endless setup, and suddenly you're neck-deep in API docs just to get one welcome email out.

That’s when I found and read the ultimate guide to email marketing, which made me understand the impact it has on any advertising campaign. Now, I know how easy it is to go beyond email delivery and into ongoing service with just about any email platform or service. Especially with WordPress and Send by Elementor.

Now, I offer my clients something way more valuable than “just a website.” I help them grow. And here’s how I do it:

1. Lay the Automation Groundwork (and Get Paid for It)

Marketing automation doesn’t need to be complicated anymore. With Send, I set up real growth foundations in under an hour:

• Sync WooCommerce with one click
• Connect forms and manage submissions
• Build smart contact lists by behavior
• Kickstart their email & SMS workflows

Clients love it because it feels advanced. I love it because it’s fast, effective, and billable. A total win-win.

2. Connect Their Domain and Look Like a Hero

One of the best-kept secrets in automation? Domain authentication. It boosts deliverability, trust, and open rates—and it’s super easy with Send. Enter the domain, select the host, copy a few records. Done.

This step instantly levels up their brand. And yes, I always charge for it because it delivers serious value, especially with Send’s built-in SMTP.

3. Prove Results with a Real ROI Dashboard

This is where I shine in client reports—because Send shows the exact revenue from every campaign and flow.

• Conversion rates by automation
• Brand health metrics
• Deliverability insights
• Revenue — in actual dollars

No guesswork, no fluff. Just real data that backs up the work I do—and helps me keep those retainers locked in.

4. Use AI & Templates to Create Killer Campaigns (No Copywriting Required)

I’m not a copywriter or designer—and that’s okay. With Send’s AI, I get:

• Engaging subject lines and body copy
• Auto-generated visuals
• Pre-built templates I can drag, drop, and customize

Now I offer:

• Branded templates
• Monthly campaigns
• Seasonal or promotional emails

I charge per campaign or bundle it monthly. Flexible. Scalable. Easy.

5. Launch Ready-Made Funnels That Just… Work

This is where the automation magic happens. I use Send to launch flows like:

• Abandoned cart recovery
• Post-purchase follow-ups
• Subscriber win-back sequences

They’re built on best practices and ready to go with just a few clicks. Once live, they run in the background—earning while I sleep. One cart flow alone can reclaim 10–20% of lost sales. That’s real ROI I can report and charge for.

Final Word: Stay in the Driver’s Seat

Too many web creators build the site, hand over the keys, and walk away. Not me.

With Send, I stay involved. I grow with my clients. I offer more than a website—I offer ongoing value.

Start simple. Sync the store. Set up a welcome email. Show results. Then keep going.

You don’t need to be a marketing guru. Just smart enough to pick the right tool. And if you ever get stuck? Send’s tutorials have your back—everything’s guided, visual, and easy to follow. Just like your websites should be.